Take action on your Google Analytics account before July 1, 2023

The new Google Analytics

left to migrate

Your Google Analytics account needs immediate attention. Our next-generation measurement solution, Google Analytics 4, is replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new data. We strongly recommend that you follow our step-by-step guide to make the switch to Google Analytics 4 as soon as possible.

COMPLETE YOUR SETUP

To build data and continuity in Google Analytics 4, it is essential that you customize your setup now. The sooner you do this, the more custom historical data you will collect in Google Analytics 4, enabling you to measure and compare your results over time.

Unless you've opted out, we've already configured or soon will configure a Google Analytics 4 property for you with some basic features, including certain goals and audiences moved over from your Universal Analytics configuration. But parts of your existing Universal Analytics setup, including custom dimensions and metrics, cannot be moved. Customizing your Google Analytics 4 setup now will ensure you collect the right data for the specific conversions, audiences, and other Analytics data that you care most about.

For what to expect for Universal Analytics in the coming months, visit the Help Center.

See you online,

The Google Analytics Team